Running a high-quality, 6-room bed and breakfast in Caraquet over the 92 days of summer (June, July, and August) can expect to bring in between $57,400 USD and $114,200 USD in gross revenue (approx. $78,500 CAD to $156,000 CAD).
Your exact income depends on your occupancy rate and your average daily rate (ADR) during the peak festival season. [1]
Summer Revenue Scenarios
A 6-room property operating for 92 days has a maximum summer capacity of 552 room-nights. The potential revenue breaks down across three operational tiers:
| Financial Metric | 1. Conservative Tier | 2. Moderate Tier | 3. Optimistic Tier |
| Average Nightly Rate | $160 USD ($218 CAD) | $190 USD ($260 CAD) | $230 USD ($315 CAD) |
| Summer Occupancy Rate | 65% occupancy | 78% occupancy | 90% occupancy |
| Total Room-Nights Sold | 359 nights | 431 nights | 497 nights |
| Estimated Gross Revenue | $57,408 USD | $81,806 USD | $114,264 USD |
Action Plan to Maximize Summer Revenue
- Implement Dynamic Weekend Pricing
- Raise weekend rates by 20% to 30% relative to weekdays.
- Mandate a 2-night minimum stay for Friday and Saturday bookings.
- Capitalize on the Acadian Festival Peak
- Double your standard nightly rate during the high-demand festival weeks in August.
- Require a 3-night minimum stay to capture maximum occupancy security. [1]
- Incorporate Upsell Packages
- Package rooms with local excursions, such as Acadian Historical Village passes.
- Offer high-margin add-ons like picnic baskets, local wine pairings, or late checkouts. [1]
Hidden Costs to Anticipate
- Housekeeping & Laundry: Hiring staff or using services to turn over up to 6 rooms daily will eat 10% to 15% of revenue.
- Food & Beverage: High-quality gourmet breakfasts generally cost $7 to $12 USD per guest in raw ingredients.
- OTA Booking Fees: Platforms like Booking.com or Airbnb claim a 3% to 15% commission per reservation. [1]
Would you like to build out a detailed expense breakdown to find your net profit, or calculate a year-round revenue model that includes the shoulder seasons?
During the off-peak months, room rates drop significantly, and the average price per night in Caraquet falls to between $90 USD and $125 USD (approx. $124 CAD to $171 CAD). [1, 2, 3]
Because Caraquet is a seasonal coastal destination, demand drops sharply after the Acadian Festival ends in mid-August. Many smaller B&Bs shut down entirely for the winter, while year-round operators experience a massive dip in occupancy. [1]
Seasonal Rate & Revenue Breakdown
The off-peak season is divided into two distinct periods, radically altering what a 6-room boutique B&B can bring in:
1. The Shoulder Season (September – October / May) [1]
- Average Nightly Rate: $105 USD to $135 USD ($145 CAD to $185 CAD).
- Occupancy Rate: Expect a modest 30% to 45% occupancy, driven primarily by fall foliage tourists, weekend road-trippers, and business travelers.
- Estimated 6-Room Monthly Revenue: $5,600 USD to $11,000 USD per month. [1, 2, 3, 4, 5]
2. The Deep Low Season (November – April)
- Average Nightly Rate: $90 USD to $105 USD ($124 CAD to $145 CAD).
- Occupancy Rate: Occupancy plummets to a quiet 10% to 20%. November and February are historically the lowest-earning and slowest months in the region.
- Estimated 6-Room Monthly Revenue: $1,600 USD to $3,800 USD per month. [1, 2, 3, 4]
Off-Peak Operational Realities
- The Utility Trap: Heating a large, historic 6-room Canadian property during harsh New Brunswick winters can cost more than the revenue brought in by a handful of off-season bookings.
- Commercial Hibernation: Because major attractions like the Acadian Historical Village close for the winter, tourist traffic disappears. [1, 2]
- Pivot Strategy: To survive the winter, local hosts often shift from nightly B&B rentals to offering discounted monthly rentals for traveling nurses, corporate contractors, or university students.
